We read a lot about "soft power", but not in the PMBOK. It's not a power paradigm of PMI.
Soft power is a concept developed by Joseph Nye of Harvard University to describe the ability to attract and co-opt rather than coerce, use force or give money as a means of persuasion (Wikipedia)Attract and co-opt rather than buy your way in... what a concept! And, cheaper.
What does it take to put such an idea into practice? In a word: Leadership!
What's the word cloud for leadership? Here's one list:
Demanding
Supportive
Consistent
Positive
Inclusive
Compassionate
Supportive
Consistent
Positive
Inclusive
Compassionate
Transparent
Committed
Authentic
Quick
Focused
Committed
Authentic
Quick
Focused
Authentic
Courageous
Empathic
Timely
Courageous
Empathic
Timely
Check out these books I've written in the library at Square Peg Consulting