Everyone talks about strategy, means of achievement, vision, narrative, "begin with the end in mind", even [gasp!] goals. How come this quote, courtesy of "hearding cats", still rings true?
“One of the most dangerous forms of human error is forgetting what one is trying to achieve.” – Paul Nitze (1907–2006), SecDef 1967–1969
Part of the answer, of course, is the popularity of "evolving needs" driven by the operating customer/user. To wit: whatever happened to "the stake in the ground", aka: baseline?
- The good news: you could evolve into something quite useful
- The bad news: you might not recognize what you've evolved to
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