Rules to communicate by

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I've always subscribed to the notion that the top three things for a PM to do are:

1. Communicate often
2. Communicate effectively
3. Communicate widely

Perhaps I should have made "effectively" the first thing on the list. In any event, at every occasion (often, widely), here are the workflow rules for effective communications:

Two rules	Remember this
Rule 1	•       Tell them what you’re going to tell them •       Tell them •       Tell them what you told them
Rule 2	If “they” don’t get it, it’s not their fault

Re Rule 2:

• If at first you don't convey it, back out and reformulate
• You can't show frustration
• You can't show irritation
• You can't blame it on the audience if they don't get it
• You can take it off-line to try again

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